Matthew Pinzur is the vice president and chief marketing officer at Jackson Health System, helping direct the system’s patient acquisition and loyalty strategy and overseeing the staff that manages Jackson’s public face through media relations, marketing, advertising, community outreach, branding, and digital media. Jackson is among the nation’s largest and most respected public hospital systems, with more than 2,000 beds and global leadership in specialty care.

He directs the Communications & Outreach team, which steers Jackson’s public image through marketing, community outreach, employee communications, and media relations. The team has implemented a massive expansion of Jackson’s image-building program to align with the system’s strategic vision for growth. Matt also serves as a senior advisor to Jackson’s chief executive officer, helping direct Jackson’s strategy and tactics, including the massive financial turnaround that reversed more than $425 million in losses over five years into five consecutive years of multimillion-dollar surpluses beginning in 2012. He was also a central part of the team that led a successful campaign in which 65 percent of Miami-Dade voters approved an $830 million bond program to renovate, modernize and expand Jackson’s facilities. He has been named a Power Leader in Marketing by South Florida Business Journal and one of the 12 Good Men of Miami by Ronald McDonald House Charities.

Prior to joining Jackson’s executive team in 2011, he was a special assistant to the Miami-Dade County Manager. In that role, he was a senior policy adviser across all program and service areas for one of the country’s largest local governments.

Matt also spent more than a decade as a newspaper reporter, including six years as a reporter for The Miami Herald covering government and public education. He holds a bachelor’s degree from Emory University in Atlanta and a master’s of business administration in healthcare management and policy from the University of Miami.

Matt is a member of the Greater Miami Chamber of Commerce’s Board of Directors, The Education Fund of Miami-Dade’s Board of Directors, the President’s Council of Florida International University, the Public Policy Council for the United Way of Miami-Dade, the Chief Marketing Officers Network Steering Committee for Vizient, and the Health & Wellness Advisory Committee of The Underline. He serves as chairman of the Life Sciences & Healthcare Committee at The Beacon Council, Miami-Dade County’s official economic development partnership. At the Greater Miami Chamber, he chairs the Healthcare Committee and formerly chaired the chamber’s Senior Executive Orientation program. He was a member of Leadership Florida Cornerstone Class XXXVI and serves on Leadership Florida’s Southeast Regional Council. He is an active member of the Emory Alumni Association and the Aventura Turnberry Jewish Center. A native of the Chicago suburbs, he now lives in Hollywood, Fla., with his wife and daughter.