Eric Garcia is a Medallas de Cortez award nominee and veteran broadcaster that has led one of New York’s top billing stations for seven years. Prior to joining Univision, Garcia served as the vice president, general manager and radio revenue chief of SBS in New York City. In this role, he oversaw revenue strategy and operations for all SBS’ audio, digital, social and entertainment divisions across six markets, 13 radio stations and 40 digital properties while managing a team of over 100 sales executives. For multiple years, he held the highest benchmark for the New York market attained in revenue across local and national radio as well as its digital verticals.
Garcia also previously served as vice president of sales and national sales manager of SBS. During this time, he led national sales efforts for SBS’ New York properties, WSKQ & WPAT and introduced digital sales strategy and experiential marketing techniques to the company and its social media platforms. Before joining SBS, Garcia also held sales positions at WPAT-FM, Interep Radio Sales and Haddon House Foods. He began his career in 2002 after receiving a Bachelor of Science in Marketing & Management from Long Island University.